|Photo Credit: Instagram|
Lady Gaga isn't looking for any applause. At least that's what she says in the promo video she released for her upcoming album ARTPOP and single Applause.
"If you don't like pop music, you should turn this off," the promo says.
In the promo video, Gaga wears a plastic and clear mask on her face, as she stares into the camera. Instead of encouraging fans to buy the single, the 27-year-old does the complete opposite.
"DO NOT buy her new single Applause on iTunes," the video says. "Give her no A-P-P-L-A-U-S-E. DON'T dance to the song at all."
Regardless of Gaga's strange marketing scheme, ARTPOP hits stores on Nov. 11.