|Photo Credit: Instagram|
In the clip, the boys take on different personas. Band members Niall Horan and Louis Tomilinson play pretentious Hollywood executives and Zayn Malik acts as their female assistant. Harry Styles has a career as a marketer while Liam Payne is a lively choreographer named Leeroy.
The song is the lead single off the group's documentary "This Is Us," which comes to theaters on August 30. The movie shows the band members before they were famous, their time on U.K.'s X Factor and their current superstar status.
"It's not trying to make them anything they're not," the video's director Ben Winston told MTV on Monday. "And that's what's incredible about One Direction, I think, is that they are a boy band that break all the rules and always do what they want to do."